ryushin:
Is there any PR tools that are usueful for indie artists besides trusty old promo emails?
I'm probably not your average music fan (if there is such a thing) but ...
Looking in from the other end, where do I find new music? Word of mouth, especially in the case of live music. On podcasts I subscribe to, most of them specialising in specific kinds of music. Either by genres, like;
electronic: Deep INsessioNZ
hip-hop: BFM's True School
ska: the sadly missed 100% ska
Or by cross-genre slices, like;
CC music: BugCast, NetWaves, Radio BSOTS
Local music: 95bFM's Freak the Sheep
Or slice on both angles, like;
The Block Report (hip-hop)
the also sadly missed Open MetalCast
Other than that, I go to search portals which I know have a reasonably broad index;
Free Music Archive, sometimes searched via open.audio, which is a fediverse-connected service set up by the original developers of FunkWhale, with similar goals to libre.fm
BandCamp
YouTub
I used to read music magazines voraciously, back in the days when I used to trawl through the bargain bins in record stores. But I never really made the transition to reading music blogs. Although I do occasionally read articles on BC and listen to the accompanying playlist, and I'd be excited to dig into a federated version of this.
If I'm the sort of person you think might enjoy your music, these are the sorts of places to get it featured. As @KristofferLislegaard says, the question to ask is;
KristofferLislegaard:
Where does my target audience hang out.
... and look for opportunities to get your music on those stages.